Dare to Be a Boundless Leader: Start with SC State’s Bachelor’s Degree in Marketing
Are you interested in how products and services are marketed? Would you like to learn how even small marketing efforts accumulate to affect the global economy?
South Carolina State University’s bachelor’s degree in marketing can make you a marketing expert and prepare you for an exciting marketing career. As a marketing major, you’ll learn strategies to understand consumer behavior, effectively manage brands, conduct and analyze marketing research, develop advertising and communication campaigns, and optimize distribution strategies.
As you earn your bachelor’s in marketing, you’ll explore the functional economic activities that mark our distributive economy. You’ll develop a strong understanding of policies, principles, procedures, and institutions involved in the movement of industrial and consumer goods. You’ll also learn how entrepreneurs can employ marketing strategies to grow a business into a successful enterprise.
Our bachelor’s degree in marketing program allows you to minor in a field that will expand your marketing education and develop expertise in the minor area. Available minors in our marketing degree program include:
- Business administration
- International business
- Human resource management
- Finance
All of our business programs are accredited by AASB International
By the Numbers
Bachelor’s Degree in Marketing Program Advantages and Highlights
Method of Instruction
- Face-to-face
As a marketing major at South Carolina State, you’ll develop your knowledge and expertise through a bachelor’s in marketing degree program that offers you a number of advantages, including the ability to:
Learn from real-world experiences
Marketing majors work with faculty on funded research projects involving agritourism marketing, digital media usage for entrepreneurs, and small business branding strategies, among others. You’ll collaborate with faculty as you gain a deep understanding of real-world challenges and developing effective solutions.
Acquire real business experience
The student-run Belcher Café on campus offers marketing majors and other business students actual experience in running a retail business. Our valuable internships offer you the ability to help local businesses and organizations develop effective marketing strategies.
Choose a minor to enhance your marketability
Our bachelor’s in marketing degree program allows you to gain a competitive advantage by choosing to minor in:
- Business administration
- International business
- Human resource management
- Finance
Benefit from our focus on your success
South Carolina State offers a number of facilities, departments, and services designed to enhance your education and your success. Take advantage of our:
- Innovation and Entrepreneurship HUB
- Digital Media Laboratory
- Career Center