SC State names first director of customer service, advances President Conyers’ stakeholder experience initiative
Angel Pointer had served as director of alumni affairs and engagement before accepting the new post.
Pointer’s new role is part of a broader initiative launched by SC State President Alexander Conyers to strengthen customer service and responsiveness across the university.
The initiative took root last fall with customer service training for all university
directors, deans and cabinet members at Camp Harry E. Daniels in Elloree, South Carolina.
The effort reflects Conyers’ commitment to delivering what he often refers to as “Bulldog
service” — a consistent, high-quality and personable experience for every stakeholder.
“In order to fulfill our mission and better serve our students and partners, we must create a culture that values responsiveness, excellence and consistency in every interaction,” Conyers said. “This effort will ensure that all who engage with SC State feel heard, respected and supported.
“Angel brings a rare combination of professional training, corporate experience and deep institutional pride to this role,” Conyers said. “Her background in customer service and strategic operations — along with her firsthand understanding of what it means to be a Bulldog — makes her uniquely qualified to lead this initiative and help shape a culture of service excellence at SC State.”
In her new role, Pointer is leading the development and launch of a centralized customer service department, which is expected to transform how SC State engages with students, alumni, parents, faculty, staff, vendors and the broader community.
“I’m excited to take on this new challenge and build something impactful from the ground up for my university,” Pointer said. “This department will create a more responsive, welcoming and consistent experience for every stakeholder connected to SC State, on campus and beyond.”
Pointer’s strategy centers on training frontline staff, fostering service accountability and implementing a real-time tracking system to gather and respond to feedback from both digital and physical sources. Her goal is to build a transparent and inclusive service culture that is widely recognized for excellence.
Prior to her appointment, Pointer served as SC State’s director of alumni affairs and engagement, where she revitalized alumni interaction through new events, expanded digital outreach and a relaunch of the online alumni portal that boosted engagement and giving.
A proud third-generation Bulldog, Pointer has served in multiple leadership roles within the SC State National Alumni Association and is currently 2nd vice president elect of the Charlotte Chapter. Her service has earned her honors including Distinguished Young Alumnus of the Year in 2022 and Charlotte Chapter Alumnus of the Year in 2023.
Pointer earned her Bachelor of Science in mathematics from SC State in 2012, graduating cum laude with a minor in computer science. She later earned an MBA in management from Strayer University with honors. She holds certifications as a Project Management Professional (PMP) and SAFe 6 certified scrum master.
Her career includes more than a decade of experience in customer service, operations and strategy. At Verizon Wireless, she was recognized for excellence in client satisfaction. At Lowe’s corporate headquarters, she led national software rollouts and logistics training. At Wells Fargo, she supported enterprise-level change management and HBCU engagement efforts.
“I lead with boots-on-the-ground energy,” Pointer said. “Whether I’m solving a service problem, implementing plans or popping my Bulldog fan at an event or on social media, I show up with pride, purpose and passion for SC State.”
With Pointer at the helm of the new customer service department, SC State is working to ensure that the values of service and care are embedded in every aspect of the university experience.
For more information about SC State’s customer service initiative, contact Angel Pointer at epointe1@scsu.edu.